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“Laws” and “Sausages” as two things you should never watch being made.Can we add “Scientific Research” to the list? Between piles of rodent carcasses and towering bags of contaminated laboratory pla … read more

One of my favorite observations from marketing thought-leader Seth Godin, is the simple point that being remarkable means: "Doing something in a way that people will notice and comment (or remark) abo … read more