One of my favorite observations from marketing thought-leader Seth Godin, is the simple point that being remarkable means: "Doing something in a way that people will notice and comment (or remark) about."
There is a way to do things that falls in lock-step with what is expected, and then there is a remarkable way. Or, as we like to label it: "a Stellar way."
This section is usually focused on products and how-tos, but every now and then we like to talk about our company and what its like to be a part of this team.
Here are a few examples how to measure if you are remarkable (Stellar), or just like everyone else
It is ordinary to take twenty-four hours or more to respond to an email -
It is Stellar to reply within thirty minutes
It is ordinary to discover an item is on backorder and notify the customer about the situation -
It is Stellar to offer to cancel the order, or work tirelessly to uncover alternatives
It is ordinary for a sales person to promote the same tired repertoire of products (in our case: tips, tubes, gloves, etc.) -
It is Stellar to search out unique items that solve problems and enhance the end-user's work experience
It is ordinary for a sales rep to drag their wares in bins that look like they are on their way to a repair job
It is Stellar to use surprisingly unorthodox methods to make people stop, look and think...and laugh!
For example:
Who can resist a smile when seeing this rolling towards them?
The difference between ordinary and extraordinary isn't so vast. It takes time, thought, joy and a genuine care for others.
If you have the choice, why be anything else?